Becky Falkingham: Communication in a crisis

by | Mar 22, 2020 | Articles

Communicate, communicate, communicate…

 

Recall any crisis from the last few decades and there is often one common denominator running throughout – the communications. Whether well or poorly executed, clear or confused, comms can define a crisis response and make or kill reputations in the process. And in an age when messages are delivered to millions in seconds, you might argue nothing is more important, aside from fixing the crisis of course. Often poor communications define a crisis response more than the crisis itself, recalling past incidents involving BP, VW, Oxfam, and Cambridge Analytica.

In this current crisis, some governments are being praised for their clear communications, for taking the population “with them”, for establishing degrees of trust to explain that operationally – the situation, the testing, and the isolation were all under control. Let’s not debate the UK government comms machine at length but, suffice to say, the jury is still out. It was only when the public grumbled about the need for more information, that daily briefings became the norm.

Perhaps the lessons so far are quite simple:

Tone to take

  • Communicate regularly, honestly, and transparently.
  • Show that, as human beings, your business is putting its workforce, their families and the immediate communities it works in, first.

Questions to ask

  • If business has ground to a halt, as is likely for many, what contingencies are in place to manage medium term exposure to a shutdown that may last months?
  • How can employees work more effectively from home?
  • How can materials and communications flow effectively as the world embraces virtual (out of) office status?
  • What support can management provide for those infected, in isolation or quarantined? What is the best message of assurance to the existing workforce – that for now the balance sheet can hopefully withstand the strain or that bail outs loom close?
  • What’s the latest information available regarding worker stimulus and pay-outs?

The way forward for CEOs

In the context of pure survival of course, this crisis is different from many others as most businesses will have the relative sympathies of the public – rather than rotting in the court of public opinion following a scandal. But when the threat is existential, like the coronavirus pandemic, there is a way forward for CEOs. Be open, honest and tell customers and stakeholders what is happening, in real time if possible and, if things go wrong, as is likely, say you are doing your best to put things right. Continue to be visible and show that, however frazzled, you are still driving forward, and searching for solutions. That’s far more reassuring than ducking out.

At Alexander we are here for our clients to listen, support, advise and guide whenever they need us. But we do know that, as leaders, our clients will learn and grow from this grim exposure and have every opportunity to emerge with reputations intact, stronger and more resilient.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women in the workplace: breaking free from the seven confidence blockers

Recognising the blockers like confidence and unconscious bias is the first step for women in the workplace totake ownership of our future. 

McKinsey estimates that the worldwide economy could grow by US $28 trillion by 2025 if women were equal participants in the labour force. According to Catalyst’s recent report, Fortune 500 companies with the highest representation of female board directors attained significantly higher financial performance, on average, than those with the lowest representation.

On the other hand, the recent McKinsey survey, ‘Women in the Workplace 2018’, shows that women are promoted less, paid less, given less support, have less access to senior leaders, and face more challenges, from daily micro-aggressions through to sexual harassment, in the workplace. Dame Helena Morrissey, founder of the 30% Club, which works to achieve gender-balanced company boards, believes that although ‘diversity’ is a welcome and well-worn buzzword, it’s just not translating into practice as quickly as it ought to.

With the World Economic Forum estimating that it will take 202 years to achieve equality at the current rate of change, it’s obvious that we aren’t doing enough. The data around us confirms that closing the gender gap should be a business priority but we still clearly lack workable solutions to getting more women sat around board tables.

Where gender blindness exists, so the dismantling of unconscious bias that both men and women share about women’s leadership capacity stagnates. If our companies are too slow to initiate this change, how can we help ourselves become the change we wish to see?

My years in the coaching room with senior female executives have given me the opportunity to see some common patterns that affect successful women all around the world regardless of nationality, sector, or industry. Confidence can be a deal breaker on the way up through the glass ceiling, so anything that threatens to undo our development in these areas ought to be addressed:

  1. Impostor syndrome, or feeling like a fake: In spite of qualifications or facts to the contrary, the individual feels less competent than others, believing their success is about luck or external factors, and that they will be ‘discovered’ as an impostor. They believe their well-earnt position was only achieved because they were at the right place at the right time, without the competition of better candidates, and often by chance, but never because of who they are and what they have achieved over years of hard work.
  2. Perfectionism or Nobel Prize syndrome:  Perhaps the most common pattern among women arguably stems from consistently having to be much better than their (male) counterparts only to be equal with them. Angela Merkel and Christine Lagarde have shared in interviews that they over prepare for meetings to ensure they are never caught on the back foot. Whilst the habit is not directly harmful, there should be no need for excessive preparation, especially if the men in the room do not mirror the effort. Being an over achiever means working overtime, and when this time is stolen from sleep, family, holidays and life in general, the detriment accrues.  
  3. Tiara syndrome: Rather than proudly informing their colleagues of how well they have done, a woman will wait to have their efforts recognised by others (historically and unconsciously a man), who crowns them with the metaphorical tiara of approval. They worry that openly asking for something may diminish the value of thing asked for, or even risk lowering the value of their reputation. Cultural conditioning encourages passivity, forcing her to wait and hope to be chosen. This pattern does not bode well for asking for a pay rise, or a new assignment, or a board role, especially when it involves the connotation of ‘selling yourself’.
  4. Self-doubtself-blame and self-critique: Whilst this can affect almost anyone at any time, the pattern becomes more critical when women give birth. A new mother has to juggle the conflicting emotions of responsibility and imagined neglect to both their career and newborn. This can quickly damage her professional confidence as she comes to terms with her new identity in a workplace that is more often than not unsupportive or ill-equipped to support her through the change.
  5. Envy avoidance: A self-deprecating form of self-defence to avoid criticism from others, and protect oneself from risks. If you position yourself low enough, it is unlikely that someone will try to find your mistakes and contribute to your potential failure. Since there are so few seats at the top tables for women, and from where you currently sit the landscape at the top looks so inhospitable, why risk inciting inevitable envy from both men and women. It might be safer to stay put and not to dream big.
  6. People pleasing: Women are taught from birth that they are loved for what they do rather than who they are, and as a result experience intense feelings of guilt if they let others down, developing a reliance on the approval of others for self-esteem. As Sheryl Sandberg has shown, there is a negative correlation for women between success and likability. The more successful men become, the more they are liked by both men and women, but the more successful women become the less they are liked. This is an unbearable situation for a people pleaser. 
  7. Not negotiating: Studies have shown that women negotiate far better for their companies than they do for themselves. This pattern has the same root cause as Tiara syndrome – that women find it difficult to ask for something without feeling that it is deserved or approved of by others. Equally, women are more likely to give away what they do have for free. Research shows that women are easier to ask favours from with no return, whereas men are offered reimbursement. Saying no is a vital skill in negotiating that too few women feel able to implement.

If any of these patterns of behaviour feel familiar to you… you are not alone! By recognising these partially unconscious behaviours, we stand a better chance of changing our attitudes towards a more confident future.

Every morning we get up and look in the mirror and chose to lead, to work, to add value to our lives and the world around us, and most importantly to the future of our children. 

We are doing more than just coping, more than just surviving; we are flourishing and choosing to continue on the long road to gender parity, even if the burden of redistributing equality is still unfairly loaded on our own shoulders.

 

 

 

 

 

 

 

 

 

 

 

 

 

Women in the workplace: breaking free from the seven confidence blockers

Recognising the blockers like confidence and unconscious bias is the first step for women in the workplace totake ownership of our future. 

McKinsey estimates that the worldwide economy could grow by US $28 trillion by 2025 if women were equal participants in the labour force. According to Catalyst’s recent report, Fortune 500 companies with the highest representation of female board directors attained significantly higher financial performance, on average, than those with the lowest representation.

On the other hand, the recent McKinsey survey, ‘Women in the Workplace 2018’, shows that women are promoted less, paid less, given less support, have less access to senior leaders, and face more challenges, from daily micro-aggressions through to sexual harassment, in the workplace. Dame Helena Morrissey, founder of the 30% Club, which works to achieve gender-balanced company boards, believes that although ‘diversity’ is a welcome and well-worn buzzword, it’s just not translating into practice as quickly as it ought to.

With the World Economic Forum estimating that it will take 202 years to achieve equality at the current rate of change, it’s obvious that we aren’t doing enough. The data around us confirms that closing the gender gap should be a business priority but we still clearly lack workable solutions to getting more women sat around board tables.

Where gender blindness exists, so the dismantling of unconscious bias that both men and women share about women’s leadership capacity stagnates. If our companies are too slow to initiate this change, how can we help ourselves become the change we wish to see?

My years in the coaching room with senior female executives have given me the opportunity to see some common patterns that affect successful women all around the world regardless of nationality, sector, or industry. Confidence can be a deal breaker on the way up through the glass ceiling, so anything that threatens to undo our development in these areas ought to be addressed:

  1. Impostor syndrome, or feeling like a fake: In spite of qualifications or facts to the contrary, the individual feels less competent than others, believing their success is about luck or external factors, and that they will be ‘discovered’ as an impostor. They believe their well-earnt position was only achieved because they were at the right place at the right time, without the competition of better candidates, and often by chance, but never because of who they are and what they have achieved over years of hard work.
  2. Perfectionism or Nobel Prize syndrome:  Perhaps the most common pattern among women arguably stems from consistently having to be much better than their (male) counterparts only to be equal with them. Angela Merkel and Christine Lagarde have shared in interviews that they over prepare for meetings to ensure they are never caught on the back foot. Whilst the habit is not directly harmful, there should be no need for excessive preparation, especially if the men in the room do not mirror the effort. Being an over achiever means working overtime, and when this time is stolen from sleep, family, holidays and life in general, the detriment accrues.  
  3. Tiara syndrome: Rather than proudly informing their colleagues of how well they have done, a woman will wait to have their efforts recognised by others (historically and unconsciously a man), who crowns them with the metaphorical tiara of approval. They worry that openly asking for something may diminish the value of thing asked for, or even risk lowering the value of their reputation. Cultural conditioning encourages passivity, forcing her to wait and hope to be chosen. This pattern does not bode well for asking for a pay rise, or a new assignment, or a board role, especially when it involves the connotation of ‘selling yourself’.
  4. Self-doubtself-blame and self-critique: Whilst this can affect almost anyone at any time, the pattern becomes more critical when women give birth. A new mother has to juggle the conflicting emotions of responsibility and imagined neglect to both their career and newborn. This can quickly damage her professional confidence as she comes to terms with her new identity in a workplace that is more often than not unsupportive or ill-equipped to support her through the change.
  5. Envy avoidance: A self-deprecating form of self-defence to avoid criticism from others, and protect oneself from risks. If you position yourself low enough, it is unlikely that someone will try to find your mistakes and contribute to your potential failure. Since there are so few seats at the top tables for women, and from where you currently sit the landscape at the top looks so inhospitable, why risk inciting inevitable envy from both men and women. It might be safer to stay put and not to dream big.
  6. People pleasing: Women are taught from birth that they are loved for what they do rather than who they are, and as a result experience intense feelings of guilt if they let others down, developing a reliance on the approval of others for self-esteem. As Sheryl Sandberg has shown, there is a negative correlation for women between success and likability. The more successful men become, the more they are liked by both men and women, but the more successful women become the less they are liked. This is an unbearable situation for a people pleaser. 
  7. Not negotiating: Studies have shown that women negotiate far better for their companies than they do for themselves. This pattern has the same root cause as Tiara syndrome – that women find it difficult to ask for something without feeling that it is deserved or approved of by others. Equally, women are more likely to give away what they do have for free. Research shows that women are easier to ask favours from with no return, whereas men are offered reimbursement. Saying no is a vital skill in negotiating that too few women feel able to implement.

If any of these patterns of behaviour feel familiar to you… you are not alone! By recognising these partially unconscious behaviours, we stand a better chance of changing our attitudes towards a more confident future.

Every morning we get up and look in the mirror and chose to lead, to work, to add value to our lives and the world around us, and most importantly to the future of our children. 

We are doing more than just coping, more than just surviving; we are flourishing and choosing to continue on the long road to gender parity, even if the burden of redistributing equality is still unfairly loaded on our own shoulders.