Executive Coaching at Alexander
At Alexander
We help
to build inspirational leaders at many of the world’s most successful and ambitious organisations – from high profile start-ups to FTSE 250 and Fortune 500 companies. We have been doing this for over 30 years.
We know
how to engineer a mindset that is agile and robust – that can connect, motivate, and harness innovation.
We work
with CEOs, senior teams and high potentials to unlock the full potential behind talent – and across organisations to create cultures that drive growth.
We access
We believe
that our impact is game-changing.
Considering that over 70% of our work comes from referrals, we think our clients agree.
Why Alexander
We understand your context
We combine high level business experience with leadership coaching expertise and pragmatism – so that we cut to the core swiftly and effectively.
We are unique
We hold a 30+ year track record at the forefront of leadership coaching. Our legendary founder developed some of the industry’s key models.
We are rigorous
We cover the full spectrum of business coaching, mentoring, facilitation and advising capabilities to ensure lasting impact.
We know what works
Our approach is driven by science, underpinned by data and delivered with a real-world relevance based on thousands of assignments.
Our Legacy
Graham Alexander on Great Leaders
We were founded 35 years ago by Graham Alexander, our inspirational founder and widely acclaimed “Super Coach”.
Graham pioneered the introduction of executive coaching in Europe.
He played a central role in bringing the ideas of Timothy Gallwey’s Inner Game theory from sport to the world of business – a philosophy that underpins all of our work.
In addition to co-inventing GROW – arguably the most famous and widely used business coaching model – Graham published two widely influential books on leadership coaching: Tales from the Top and Supercoaching.
He went on to establish Alexander as a centre of excellence for executive coaching, a legacy that we are immensely proud of and continue to advance, always pushing the boundaries.
Associations & Inspiration
At Alexander, we tap into the world’s best scientific and academic minds – so that we are always at the forefront of leadership coaching.
We have close ties with The Institute of Coaching at Harvard Medical School – of which all of our partners are Fellows.
We work with a number of leading psychologists – to ensure we have the latest insights in leadership development and psychometric assessment.

Social Impact
We are passionate about using our executive coaching expertise to help people change lives.
We are proud to have worked with a number of inspiring social and charitable institutions to enable them to develop their leadership:
Frontline
Consortium for Street Children
Police Now
Breaking Barriers